The Benefits Of Business Stationery

All businesses, regardless of size or business arena, should consider investing in quality, professional business stationery. There are many printed items your business can distribute for different aspects of your business in varied professional environments, that can both encourage and attract new customers and help cement your relationships with existing contacts and clients by presenting a professional image of your company. Here are some benefits and aspects of professional printed branded business stationery for you to consider:

First Impressions

It is a well-used saying that you only get one chance to make a first impression – and in business that’s an important consideration! Business Cards are the ideal tool to create that positive impact with a potential new customer or business connection. Business cards are possibly the most important item of business stationery – they have been a staple marketing item for decades and continue to be effective even in these digital and social media platform business environments!

The business card is usually the first item a contact will have with you and your company – it marks the first interaction you will have with a potential new customer or client, be it at an arranged meeting or business function event or conference. The business card offers that all-important ‘first impression’ and is the one item that your new contact will take away with them as a reminder of their conversation with you – so it is important that it looks good, professional and stands out against any competitors. When considering your business stationery printing, including your business cards, you need to give careful attention to the layout, the size, and the material choices to ensure that the finished result is professional and striking. 

Brand Image

Your company’s business stationery is a marketing tool in its own right – it can showcase your corporate aims, objectives, values and messages as well as your company logo and colours. A strong brand identity is vital in creating and delivering a positive image to your existing, and any potential new customers.  

Enhanced Customer Relationships

A well-designed and established marketing product that becomes well-known by people helps to create and infuse a sense of relationship with your customers. A familiar logo that becomes immediately associated with your company and its products and/or services helps promote an environment of trust between a brand and its customers – business stationery that carries these familiar images and ‘taglines’ is visibly prominent in everyday use and reinforces that brand recognition and those relationships every time they are accessed.

Consistency

Your business stationery should match and/or complement all your other marketing tools and products – this helps promote consistency across your brand and increases the brand image and customer relationships mentioned earlier – it presents a professional and high-quality image of your business.

Cost Effective

Your business stationery is an essential tool for everyday business – but it also serves as a marketing and advertising vehicle for your company and, in comparison to other forms of advertising, it proves a very cost-effective form of marketing. It is important to keep your business stationery current and incorporates any change or enhancement to the other items that comprise your corporate marketing suite of products.

Networking Tools

An essential element of your corporate marketing is networking – attendance at business events, conferences, functions and trade fayres are ideal opportunities to advertise your business and reinforce your market presence. When displaying at these events it is essential that you furnish your stand – and staff – with professional-looking stationery. We have already highlighted the importance of a quality business card, and that same high-end standard should be repeated for all other aspects of your business stationery – items such as branded complement slips, letterheads, postcards, envelopes and brochures are all effective forms of marketing and brand reinforcement, so having them available to distribute at these events will enhance your appeal and reputation.   

Personal Touch

Complement slip printing provides the opportunity to give your customer that ‘personal touch’ – including a little handwritten note on a printed complement slip with any product or correspondence you give or send to a client, demonstrates that you have personally dealt with their enquiry/request and makes the transaction seem more individual and the client more important. These little gestures, as such, can be incredibly important in building a rapport and relationship with a client – it adds to their overall experience and will encourage them to deal with you again.

Letterheads

Branded letterheads give the appearance of a professional and busy organisation. When distributing any communications, be it as part of a marketing or advertising campaign, or simply a regular communication with established clients or customers, sending a branded letterhead will project a business that is reliable and efficient, and encourages confidence in both yourself, your company, and your brand.

Increased Business

The main aim of any of your corporate marketing and advertising vehicles is to increase business and overall sales – a well-designed and professionally printed marketing tool like your branded business stationery can achieve that! The positive impression created with smart, professional business stationery increases the confidence of your customers and encourages greater interaction with your business and its products and services.